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This is such a helpful thread! I'm in a similar situation with my growing Instagram account and had no idea about the tax implications. After reading everyone's experiences, I'm definitely going to start tracking all PR packages I receive with their retail values. Quick question though - for those who've been through audits or dealt with the IRS on this, how detailed do the records need to be? Should I be taking photos of everything I receive, keeping the original packaging, or is just a spreadsheet with dates and estimated values enough? I want to make sure I'm documenting everything properly from the start. Also, does anyone know if there's a minimum threshold? Like if a brand sends me a $5 lip balm, do I really need to report that too or is there some kind of de minimis rule for small items?
Great questions! For documentation, I'd recommend keeping a detailed spreadsheet with dates, brand names, product descriptions, and retail values - photos are helpful but not strictly necessary. The IRS doesn't have a de minimis rule for influencer gifts like they do for employee benefits, so technically even that $5 lip balm should be reported. However, most practitioners focus on items over $25-50 since the administrative burden of tracking every tiny sample isn't practical. The key is being consistent in your approach and having reasonable documentation to support your valuations. I use the brand's website retail price as my basis, and if it's not available there, I use comparable products from major retailers. Keep emails from brands too - they help establish the business relationship context that makes these taxable income rather than personal gifts.
This is exactly the kind of confusion that trips up so many new influencers! The key thing to understand is that the IRS looks at the intent behind why you received the items, not whether there's a formal agreement. Even those "hope you enjoy" packages are sent because you have influence and a following - that's why they found you in the first place. I'd recommend starting a simple spreadsheet right now to track everything: date received, brand, products, retail value. Don't stress about small items under $25, but definitely track anything substantial. The $300 beauty box you mentioned absolutely needs to be reported as miscellaneous income. One helpful tip: if you do end up featuring any of these products in your content later, you may be able to deduct them as business expenses, which can offset some of the tax burden. But you'll need good records to support both the income reporting and any potential deductions. Better to be safe and report everything than deal with an audit later - the penalties and interest can be brutal!
This is really helpful advice! I'm just starting to get PR packages and had no idea about the tax implications. When you mention that items used in content can potentially be deducted as business expenses - does that mean if I feature a $50 moisturizer in a video, I can deduct the full $50 even though I still get to keep and use the product? That seems almost too good to be true. Also, do you know if there's a specific form or schedule I need to use when reporting this miscellaneous income, or does it just go on the regular 1040?
Anyone know if there's a difference in how this tax code works in Scotland? I'm moving to Edinburgh next month but my job contract mentions 1242L.
Scotland has slightly different income tax rates and bands compared to the rest of the UK, but the basic concept of the tax code works the same way. Your 1242L code will still give you the same personal allowance of £12,420, but the Scottish tax rates will apply to income above that threshold. You should see an 'S' prefix added to your tax code (so it would become S1242L) once your employer updates your details with HMRC to show you're a Scottish taxpayer.
This is really helpful - I'm in a similar situation as the original poster! I just want to add that it's worth checking if your employer offers any salary sacrifice schemes (like cycle to work, pension contributions, or childcare vouchers) as these can actually reduce your taxable income and potentially save you money. With the 1242L code, any salary sacrifice contributions get deducted before tax is calculated, which means you pay less income tax and National Insurance. For example, if you sacrifice £100 per month for pension contributions, that's £100 less of your salary that gets taxed. It's definitely worth asking HR about these options when you start your new job, as they can make a real difference to your take-home pay beyond just understanding your tax code.
This is such great advice! I hadn't even thought about salary sacrifice schemes. Just to clarify - if I'm already on the 1242L code, would participating in something like a pension scheme change my tax code, or would it just reduce the amount that gets taxed at each payroll? I want to make sure I understand how this works before I start asking HR questions and looking uninformed on my first week!
Has anyone tried creating an informal entity like "Smith Family Rentals" and using that on the platform instead? Our accountant suggested that approach for our vacation rental, and the platform accepted it even though it's not an actual legal entity. Then we just split everything 50/50 on our individual returns with explanation statements.
That could potentially create more problems than it solves. Using a name that implies a business entity when there isn't one legally established could cause confusion during an audit. The IRS might question if you should have been filing as a partnership if you're presenting yourselves as a business entity to other parties.
I'm dealing with almost the exact same situation! My spouse and I co-own a rental property that we inherited, and we've been getting conflicting advice about whether we need to form a partnership or can just handle it as co-owners. From what I've researched, the IRS Publication 541 specifically addresses this. It states that "a joint undertaking merely to share expenses does not create a partnership." Since you're just collecting rent and sharing expenses (not providing substantial services like property management beyond basic maintenance), you should qualify for simple co-ownership treatment. The approach that @MoonlightSonata described sounds solid - having one person report the full 1099-K income then deducting the co-owner's share as an expense. This way the numbers match exactly what the IRS receives from the platform, but each owner only pays tax on their actual share. One thing to consider: make sure you keep detailed records of how expenses are split and document your ownership agreement somewhere (even if it's just an informal written agreement between you and your sister). This will be helpful if the IRS ever has questions about the arrangement. Have you considered asking the rental platform if they can at least put both names on the account, even if the 1099-K can only go to one person? That might help establish the co-ownership paper trail.
Did you file married filing jointly? Sometimes if you're the secondary person on the return it goes to the primary person's account only.
I'm going through the exact same thing with Commerce Bank! My transcript shows refund sent on May 8th and still nothing in my account. Called Commerce twice and they keep saying no pending deposits, but based on what everyone's saying here it sounds like we just need to wait a few more business days. The timing with weekends really throws everything off. I'm trying not to panic but when you're counting on that money it's so stressful. Let me know if yours shows up - I'll do the same!
Zoe Papadakis
Does anyone else's WMR still say processing? Filed 2/1 and nothing has changed smh
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Jamal Carter
ā¢processing gang rise up š
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AstroAdventurer
pro tip: check your transcript instead of WMR. WMR is always behind
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Mateo Perez
ā¢how do u even read those transcripts tho? its like trying to decode ancient hieroglyphics š
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Ethan Brown
ā¢Use taxr.ai - it explains everything in simple terms. Changed the game for me
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